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Solutions for Performance Marketing

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Tesorus EI for Performance Marketing Managers

Improve ROAS by targeting only buyers ready to act.

You manage ad spend directly and are measured on efficiency. Rising CPCs and diminishing returns are your daily reality. Tesorus EI gives you audiences built from verified buying behavior so every dollar performs harder.

Your Reality

Rising costs, diminishing returns

CPCs climb. Conversion rates flatten. ROAS pressure intensifies.

  • Rising CPCs across LinkedIn, Google, and programmatic—costs climb faster than performance
  • Diminishing returns from audience expansion and lookalike models
  • Measured on efficiency — ROAS, CPA, and pipeline contribution are your metrics, not impressions
  • Cookie deprecation shrinks retargeting pools and makes frequency capping harder
  • Budget justification requires proving contribution to pipeline, not just traffic

Why Current Tools Fall Short

The problem is not your execution—it is your visibility

  • Platform algorithms optimize for clicks and conversions on your site—not buying intent across the market
  • Lookalike audiences model from historical data that may no longer reflect current buyers
  • Broad targeting reaches massive audiences where 90%+ will never buy
  • Attribution models give partial credit but cannot identify which impressions reached actual buyers

The Tesorus Approach

Identify → Enhance → Activate

Three steps. Real buyers. No guesswork.

Step 1

Detect

Capture real-time buying signals that identify individuals actively researching and comparing solutions in your category—across the entire web, not just your site.

Step 2

Resolve

Transform anonymous intent into verified buyer audiences with deterministic identity resolution. Every record is a real person showing real buying behavior.

Step 3

Activate

Upload intent-verified audiences directly to Google, LinkedIn, Meta, The Trade Desk, and programmatic platforms. Every impression targets a verified in-market buyer. ROAS improves because waste disappears.

What Changes for You

How performance marketing changes with EI

Replace lookalike audiences with intent-verified buyers

Stop modeling from historical converters. Target people who are actually researching and comparing solutions right now.

Improve ROAS across every platform

When every impression targets a verified buyer, click-through rates, conversion rates, and pipeline contribution all improve simultaneously.

Rebuild retargeting on first-party data

Cookie deprecation shrinks your retargeting pool. Tesorus first-party identity resolution rebuilds it at 50%+ resolution—across all browsers.

Prove pipeline contribution per campaign

Trace ad spend to identified buyers and pipeline outcomes. Show exactly which campaigns generated revenue—not just engagement.

HigherROAS from precision audiences
LowerCPA from verified buyer targeting
50%+retargeting pool rebuilt with first-party data
Pipelineattribution per campaign and channel

Fits Your Stack

Works with the tools you already use

  • CRM — Salesforce, HubSpot, Pipedrive, Zoho. Enriched profiles and intent signals sync automatically
  • Marketing automation — Trigger sequences on real buying behavior, not arbitrary scores
  • Ad platforms — LinkedIn, Google, Meta, programmatic. Intent-verified audiences replace broad targeting
  • Sales tools — Outreach, Salesloft, Apollo. Prioritized lists with full buyer context
  • Export — CSV, API, or data warehouse. Your tools, your workflow, Tesorus intelligence

See what verified audiences do to your ROAS

We will show you the in-market buyers your current campaigns are missing—and what happens when every impression targets them.