Identify
Person-Based Intent Detection & Identity Resolution
Stop marketing to companies and start reaching individuals. Tesorus monitors billions of digital signals daily, resolves them to real professionals through deterministic identity matching, and surfaces the specific people showing active buying behavior—so your team engages warm buyers, not cold lists.
The Problem
You are marketing to the wrong 90%
Most B2B marketing casts a wide net and hopes the right people are in it. The economics are brutal: 90%+ of your budget reaches people who are not buying.
- Account-level intent is not enough — Knowing “Acme Corp is researching CRM” does not tell you which of their 10,000 employees is the buyer
- Lead scoring is backward-looking — Traditional scoring measures engagement with your content. Intent detection measures engagement with the entire market—including competitors you will never see in your own analytics
- Timing is everything — The window between “actively researching” and “chose a vendor” is often 7–14 days. If you find them on day 12, someone else already won
- 90%+ of website visitors never fill a form — They research and leave, taking their buying intent with them. Without identity resolution, all you see is anonymous traffic
- Cookie deprecation makes it worse — Safari and Firefox already block third-party cookies. Chrome is restricting them. Traditional tracking erodes every quarter
From Anonymous to Identified
The person, not the company
Most intent platforms tell you an account is showing interest. Tesorus tells you which person—by name, title, and role—is actively researching your category right now.
Account-level intent (the old way)
“Someone at Acme Corp is researching CRM software.” That is what most platforms deliver. Your sales rep calls the main line, gets routed to someone who has never heard of you, and marks the lead as unresponsive. The actual buyer—a VP three departments over—never knows you exist.
Person-level intent (the Tesorus way)
“Sarah Chen, VP of Revenue Operations at Acme Corp, has researched CRM migration guides, compared three vendors, and read two case studies about enterprise implementations in the last 10 days.” Your rep reaches out with context. The conversation starts warm.
How It Works
From billions of signals to your next buyer
Tesorus processes intent signals from multiple data sources, resolves them to real people through deterministic identity matching, and delivers prioritized audiences to your team—in real time.
Stage 1
Signal Collection
We monitor behavior across B2B research sites, review platforms, vendor comparison pages, industry publications, and programmatic bid stream data. When someone researches topics relevant to your category, we capture it—along with content depth, frequency, and sequence.
Stage 2
Intent Classification
Not all research is buying intent. Tesorus distinguishes between casual browsing, early research, active evaluation, and decision-ready behavior. Someone reading “what is a CDP” is in a different place than someone comparing “CDP pricing 2026″—and your messaging should reflect that.
Stage 3
Identity Resolution
Intent signals are matched to real individuals through our proprietary identity graph. Anonymous identifiers—cookies, device IDs, behavioral patterns—are linked to verified professional profiles using deterministic matching, not probabilistic guessing. The result: a named professional with title, department, seniority, contact information, and exactly what they researched.
Under the Hood
Identity resolution that prioritizes accuracy over volume
Identity resolution is the engine beneath everything Tesorus does. Without it, intent data is noise. With it, every signal becomes a name, a role, and a next step.
Individual identity, not IP lookup
Most platforms resolve to a company name. Tesorus resolves to the individual—the VP evaluating ROI, the IT lead checking security specs, the champion building the internal case. You see the whole buying committee, not a corporate logo.
Cross-source correlation
A single signal is a guess. Tesorus correlates behavior across browsing, bid stream, and engagement data to build high-confidence profiles. When the same person shows intent across multiple sources, confidence scores rise—and so does your prioritization accuracy.
Privacy-conscious by design
Identity resolution without governance is a liability. Tesorus is designed with GDPR and CCPA expectations in mind—deterministic matching, transparent data handling, and controls appropriate for regulated industries. See Trust & Security.
Continuous resolution
People change jobs, switch devices, and use multiple browsers. Our identity graph updates continuously—so the profile your team acts on today reflects reality, not a six-month-old snapshot.
50+ attributes per profile
Resolved identities are enriched automatically—job title, seniority, department, company size, industry, tech stack, direct phone, verified email, and more. Each profile includes a complete behavioral history mapped to buying stages.
Deterministic, not probabilistic
We do not guess. Every match is verified against billions of records. If an identity cannot be confirmed deterministically, it is discarded, not approximated. Accuracy matters more than inflated match counts.
Capabilities That Change Everything
Intent intelligence your competitors do not have
Topic and pain point extraction
Know exactly what problems a prospect is trying to solve—integration challenges, cost reduction, compliance requirements, competitive displacement. Content consumption reveals pain points that no form fill ever captures.
Competitive intelligence
See when prospects research your competitors. Identify who is comparing vendors, reading reviews, and evaluating alternatives. Engage them with differentiation messaging while the decision is still open.
Buying committee mapping
Multiple people research before a purchase decision. Tesorus identifies patterns: the VP searching ROI analysis, the IT lead checking security certifications, the end user reading implementation guides. You see the full committee forming in real time.
Urgency and timing signals
Research velocity matters. When frequency increases, topics narrow, and comparison behavior spikes, a buying decision is imminent. Tesorus flags surge patterns so your team engages during the critical window—not after.
One person, every channel
The same buyer visits your site, reads a review, opens an email, and sees an ad. Tesorus unifies these touchpoints into a single identity—so you see one buyer journey, not five disconnected data points across five siloed tools.
Buying stage classification
Tesorus categorizes every identified buyer by stage: problem-aware, solution-exploring, actively evaluating, or decision-ready. Your messaging, channels, and urgency calibrate automatically. Early researchers get education; late-stage buyers get direct offers.
From Identify to Action
Intent powers the entire pipeline
Identify is the starting point. Once you know who is buying, Enhanced Intelligence makes every subsequent step precise.
- Enhance — Identified buyers get enriched with 50+ attributes automatically. Your CRM record goes from a name to a complete profile
- Engage — Intent-verified audiences activate across every channel: ads, social, email, phone, print. The same buyer, reached wherever they pay attention
- Visitor Reveal — De-anonymizing your own website visitors is identity resolution applied in real time to your highest-intent traffic
- Sales enablement — Reps receive prioritized lists with context: what the prospect researched, what competitors they evaluated, and what buying stage they are in. Cold calls become warm conversations
- Pipeline forecasting — When you can see who is entering a buying cycle, pipeline becomes predictable. No more end-of-quarter surprises
- Export and self-activate — Already have a media team, outbound engine, or automation platform that works? Export identified buyers as clean, enriched lists and activate through your own stack. Tesorus is additive—no disruption to your current workflows
Website Visitor Resolution
See who is on your site—right now
Your website is your highest-intent channel. Tesorus reveals the individuals behind anonymous visits—in real time, with no forms required.
90% of visitors leave without a trace
They research your pricing page, read your case studies, compare your product—then disappear. Traditional analytics show sessions. Tesorus shows people: name, title, company, email, and the exact pages they viewed.
50%+ visitor resolution
Our first-party pixel technology works across all browsers—including Safari and Firefox where third-party cookies fail. Deploy in minutes via GTM. Start seeing resolved visitors within days. Industry average is 5–15%. Tesorus delivers 50%+.
See who is in-market for your category
We will run a live intent analysis on your target categories and show you resolved buyer profiles—real names, real companies, real buying behavior.