Enhance
The Intelligence Layer Between Identify and Engage
Identification is only the beginning. Tesorus takes every resolved buyer and runs them through our Enhance graph—layering 50+ data attributes, scoring intent depth, and building hyper-targeted audience segments so activation hits with surgical precision.
Priority 1
Audience intelligence with hyper-targeted accuracy
Enhance is not just data cleanup—it is the engine that transforms identified buyers into precision audiences your team can act on immediately.
When Identify surfaces a buyer, that signal is raw: a name attached to behavior. The Enhance graph takes that signal and builds a complete, actionable profile—so every downstream action, whether it is an ad impression, an email, or a sales call, is informed by context that competitors simply do not have.
Step 1
Profile Enrichment
Every identified buyer gets layered with 50+ attributes—job title, seniority, department, direct phone, verified email, LinkedIn profile, company size, industry, revenue range, tech stack, and more. The raw signal becomes a complete dossier.
Step 2
Audience Segmentation
Enhanced profiles are automatically segmented by buying stage, role, industry, company size, intent topic, and competitive research patterns. The result: precision audiences built from verified behavior—not demographic guesses or lookalike models.
Step 3
Activation-Ready Output
Enhanced audiences flow directly to Engage—ready for activation across ads, social, email, sales, and every other channel. Or export them and activate through your own stack. The intelligence is built. The audience is assembled. Every dollar hits a verified buyer.
What Enhancement Discovers
The data points that change everything
Each enriched profile does not just fill blanks—it reveals the context that makes targeting precise and messaging relevant.
Buying committee visibility
You identified one buyer. Enhancement reveals four more: the economic buyer evaluating ROI, the technical lead checking integrations, the end user reading implementation guides, and the champion building the internal case. You see the full committee—and can target each role differently.
Competitive intelligence context
Enhancement layers in which competitors a prospect has researched, which comparison pages they visited, and which evaluation criteria they prioritized. Your sales team knows the competitive landscape before the first conversation.
ICP scoring and fit
Enhanced firmographic and technographic data lets you instantly score every buyer against your ICP—company size, industry, tech stack, revenue range. Stop wasting cycles on accounts that will never close. Focus on the ones that fit.
Stage-aware audience building
Enhancement classifies every buyer by journey stage: problem-aware, solution-exploring, actively evaluating, or decision-ready. Audiences segment automatically. Early researchers get education. Late-stage buyers get direct offers. The message always fits the moment.
Priority 2
First-Party Data Enhancement
The same Enhance graph that powers audience building also cleans, enriches, and maintains your existing CRM and MAP data—continuously and automatically.
Your database decays at roughly 30% per year. People change jobs, get promoted, switch companies. Records go stale. Fields go blank. Duplicates multiply. Tesorus fixes this—not as a one-time import, but as an always-on enrichment layer that keeps your first-party data trustworthy.
How It Works
Continuous enrichment, not quarterly cleanups
Layer 1
Contact Enrichment
Fill gaps across your entire database—professional email, direct phone, job title, seniority level, department, and LinkedIn profile. New leads get enriched on entry. Existing records get updated as information changes.
Layer 2
Company Intelligence
Append firmographic data to every account—industry, employee count, revenue range, tech stack, headquarters location, and subsidiary relationships. Stop guessing whether an account fits your ICP.
Layer 3
Hygiene & Deduplication
Normalize, deduplicate, and standardize across your entire database. Merge duplicate contacts, resolve conflicting field values, and enforce consistent formatting so segments and routing rules actually work.
Always-On Monitoring
Know when buyers move—before your competitors do
Job change detection
When a contact changes roles or companies, Tesorus flags the change and updates the record. Your former champion at Company A just moved to Company B? That is a warm intro waiting to happen—and a gap in Company A that needs a new contact.
Company event monitoring
Funding rounds, acquisitions, leadership changes, and hiring surges all signal buying intent. Tesorus surfaces these events and links them to the people in your database who are affected.
Bounce and deliverability tracking
Bad emails tank your sender reputation and waste nurture spend. Tesorus identifies invalid addresses before you send—and replaces them with verified alternatives when available.
Buying committee expansion
You have one contact at a target account, but the buying decision involves five people. Tesorus identifies additional stakeholders—economic buyers, technical evaluators, and internal champions—and adds them to the account automatically.
Integrations
Enhanced data flows back into your stack
Whether Tesorus builds the audience or enriches your existing data, the output flows into the tools your team already uses.
- CRM sync — Salesforce, HubSpot, and other platforms receive updated fields automatically. No import files, no mapping headaches
- Marketing automation — Marketo, Pardot, and other MAPs get enriched segments and corrected email addresses in real time
- Ad platforms — Enhanced audience lists push directly to activation channels for the Engage pillar
- Data warehouse — For teams running their own analytics, enriched data exports to Snowflake, BigQuery, or your warehouse of choice
- Export and self-activate — Prefer to run your own campaigns? Export enhanced, deduplicated audiences as clean lists and feed them into your existing tools. Tesorus is additive—your team stays in control without changing how they work
See all Integrations →
See what the Enhance graph discovers in your data
We will run a sample enhancement on your target audience and show you the profiles, segments, and intelligence that Tesorus builds—from the same buyers you are already chasing.