Tesorus EI for ABM Leaders
Prioritize accounts showing real buying signals—not just engagement.
You already think in terms of target accounts and precision engagement. Tesorus EI takes your ABM to person-level—identifying which individuals within your target accounts are actually in-market and what they care about.
Your Reality
Account-level ABM hits a ceiling
You know which accounts to target. You do not know which people within them are buying.
- Hard to know which accounts are actually in-market vs. just matching your ICP
- Account-level intent tells you Acme is interested but not whether it is one intern or the CTO
- Static account lists do not reflect real-time buying activity
- Multi-threaded outreach is manual and relies on LinkedIn research
Why Current Tools Fall Short
The problem is not your execution—it is your visibility
- ABM platforms score accounts but cannot identify the individuals driving evaluation
- Programmatic ABM reaches the right companies but random employees within them
- Intent data providers deliver account surge signals without person-level resolution
- Personalization at the account level is not the same as personalization at the person level
The Tesorus Approach
Identify → Enhance → Activate
Three steps. Real buyers. No guesswork.
Step 1
Detect
Identify which individuals within your target accounts are actively researching—what they are evaluating, which competitors they are considering, and what buying stage they are in.
Step 2
Resolve
Transform account-level signals into person-level intelligence—the specific stakeholders driving evaluation, their roles, their research patterns, and their contact information.
Step 3
Activate
Run person-level ABM across ads, email, sales, and direct mail. Each stakeholder receives messaging relevant to their role and evaluation criteria. Multi-threaded engagement becomes automatic.
What Changes for You
How ABM changes with person-level EI
Prioritize accounts by real buying activity
Move beyond static ICP lists to dynamic prioritization. Focus resources on accounts where individuals are actively evaluating—not just matching firmographic criteria.
Map the buying committee automatically
See which roles within target accounts are researching—the economic buyer, the technical evaluator, the champion, the blocker. Build multi-threaded campaigns automatically.
Personalize by person, not just account
The CIO cares about architecture. The CFO cares about TCO. The end user cares about UX. Reach each stakeholder with messaging that matches their specific priorities.
Measure ABM impact at the buyer level
Trace every ABM touchpoint to identified individuals and their progression through buying stages. Attribution becomes verifiable, not modeled.
Fits Your Stack
Works with the tools you already use
- CRM — Salesforce, HubSpot, Pipedrive, Zoho. Enriched profiles and intent signals sync automatically
- Marketing automation — Trigger sequences on real buying behavior, not arbitrary scores
- Ad platforms — LinkedIn, Google, Meta, programmatic. Intent-verified audiences replace broad targeting
- Sales tools — Outreach, Salesloft, Apollo. Prioritized lists with full buyer context
- Export — CSV, API, or data warehouse. Your tools, your workflow, Tesorus intelligence
See person-level ABM on your target accounts
We will show you the individuals within your top accounts who are actively evaluating—by name, role, and buying stage.