Glossary
The Language of Enhanced Intelligence
Use these terms consistently—they are how we explain value without diluting the idea.
Enhanced Intelligence — Human insight amplified by automation and data; never reduce this to “the tech” alone.
Hyper-Focused Marketing Automation — Workflows guided by real buying signals, not batch-and-blast.
Intent Signal — Observable behavior showing research, comparison, or readiness to buy.
Identity Resolution — Linking anonymous behavior to professional contacts your team can reach.
Force Multiplier — A capability that dramatically increases team effectiveness without proportional headcount.