Find the Buyers in B2B SaaS Who Are Ready to Act
Stop nurturing thousands. Start engaging the 5–10% who are actually evaluating.
SaaS companies spend heavily on LinkedIn, Google, and content marketing—yet most of that budget reaches people who are not buying. Tesorus EI identifies the individual decision-makers actively researching your category and puts them in front of your team before competitors know they exist.
Industry Reality
The b2b saas targeting problem
Only 5–10% of your addressable market is in a buying cycle at any given time. The rest consume content but do not convert.
- Huge digital ad spend with diminishing returns—LinkedIn CPCs keep climbing while conversion rates flatten
- Long buying cycles mean buyers research for weeks before engaging sales. By the time they fill a form, they have already shortlisted vendors
- Heavy reliance on intent data that delivers account-level signals but not the person to call
- Tons of “interested” leads, few real buyers — MQLs pile up, but pipeline does not follow
- High CAC that keeps climbing because broad targeting wastes budget on the wrong 90%
Why Traditional Approaches Fail
The problem is not your execution—it is your visibility
- Generic intent data is noisy—every company “shows intent” but few are actually buying
- Lead lists are outdated before your SDR opens them
- Lookalike audiences model from historical data, not current buying behavior
- AI-powered scoring optimizes the wrong audience slightly better—it does not find the right one
The Tesorus Approach
Identify → Enhance → Activate
Step 1
Detect
Capture real-time buying signals from SaaS buyers researching solutions—vendor comparisons on G2 and Capterra, pricing pages, implementation guides, and competitive reviews.
Step 2
Resolve
Transform anonymous signals into named professionals—VP of Ops evaluating workflow tools, CTO comparing security features, RevOps lead researching integrations. Full contact details, not just company names.
Step 3
Activate
Push verified buyers to LinkedIn, programmatic, email, and sales sequences—or export to your existing tools. Stage-aware messaging means early researchers get education while active evaluators get direct offers.
Use Cases
How b2b saas teams use Tesorus EI
Identify buyers researching your category on review sites
Know which individuals are comparing your product to competitors—and what evaluation criteria they prioritize.
Target accounts showing real purchase intent
Move beyond “Acme Corp is interested” to knowing the specific person, their role, and their buying stage.
Prioritize sales outreach by buying stage
Every call targets someone with verified intent, competitive context, and recommended talk tracks.
Reduce wasted LinkedIn and Google spend
Replace broad audiences with verified in-market buyers. CAC drops and pipeline contribution becomes measurable.
Fits Your Stack
Works with the tools your team already uses
- CRM — Salesforce, HubSpot, Pipedrive, Zoho. Enriched profiles and intent signals sync automatically
- Marketing automation — Trigger nurture sequences on real buying behavior, not arbitrary scores
- Ad platforms — LinkedIn, Google, Meta, programmatic. Intent-verified audiences replace broad targeting
- Sales tools — Prioritized outreach lists with full buyer context
- Export — CSV, API, or data warehouse. Your tools, your workflow, Tesorus intelligence
Find the b2b saas buyers who are ready now
We will show you real in-market buyers in your category—identified, enhanced, and ready for activation.