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the harbor
currents
email expeditions
direct reach
sms streams
voiceless echoes
tele-trade
services
intent capturing
lead navigation
email decoding
ssp command
id resolution
visitor voyage
our saga
contact request
campaign Intake
persona builder
Navigation Menu
Navigation Menu
the harbor
currents
email expeditions
direct reach
sms streams
voiceless echoes
tele-trade
services
intent capturing
lead navigation
email decoding
ssp command
id resolution
visitor voyage
our saga
contact request
campaign Intake
persona builder
Step
1
of
7
14%
persona explorer
Remember, success lies in the depths of the information you provide.
Company or Organization
(Required)
For what company or organization will be exploring?
Your Name
(Required)
First
Last
Who is submitting this from should we have questions?
Phone
Email
Introduction
Product of service
(Required)
What would you call your product, services or offering?
Description
(Required)
Please add a description
Persona Template
Name Assigned to this Persona:
Industry/Segment(s):
Agriculture
Apparel
Banking
Biotechnology
Chemicals
Communications
Construction
Education
Electronics
Energy
Engineering
Entertainment
Environmental
Finance
Food & Beverage
Government
Healthcare
Hospitality
Insurance
Machinery
Manufacturing
Media
Not for Profit
Recreation
Retail
Shipping
Technology
Telecommunications
Transportation
Utilities
Other
Job Title(s):
Reports To:
Age Range:
65 and older
55-64
45-54
35-44
25-34
18-24
younger than 18
Education:
Minimum Education Level
High school or equivalent
Technical or occupational certificate
Associate degree
Some college coursework completed
Bachelor’s degree
Master’s degree
Doctorate
Professional
Years in this Role:
(Total Career)
less than 1
1 to 3
3 to 6
6 to 10
10 to 15
15 or more
Years In this role:
(Avg. Company Tenure)
less than 1
1 to 3
3 to 6
6 to 10
10 to 15
15 or more
Guide
Briefly Describe the qualifications and responsibilities associate with this persona.
Job Description
Guide
Identify the 5 problems or objectives that this persona designates as highest priority. Ensure these initiatives are within the buyers control or influence and that s/he would allocate time, budget or political capital to achieve them. (Be sure not to allow our capabilities to influence this section.)
Priority Initiatives
Guide
For each initiative in Section 2 that you can address with a product, service or solution, detail out the steps the persona has already taken towards achieving this initiative and why those steps failed.
Perceived Barriers
Persona Connection Template
Insights about the Buyer Persona
Why We Win/Buyer’s Success Factor
Why We Lose/Buyer’s Perceived Barriers
Buying Triggers
Decision Criteria
Buying Influencers
Resources Buyers Consult