the
persona exercise
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In the heart of this exercise, we embarked on a journey guided by prophesizing Nereus himself – the original Old Man of the Sea. Here, we delve into Buyer Persona, a place where revelations await.
What, you may ask, is a Buyer Persona?
Listen closely, for this is the essence of our quest. Buyer personas are not mere abstractions; they are the living, breathing representatives of those who hold sway over the products, services, and solutions you offer. These ethereal guides grant us the power to understand the intricate dance of decision-making.
Gone are the days of superficial demographics, job titles, industries, or geographical borders. Nereus teaches us that true wisdom lies in the depths of insights. Those who delve deep possess the keys to unlock the gates of persuasion.