Direct Reach, our Every Door Direct Mail (EDDM) service, empowers you to target every home, every address, every time with your marketing materials. Say goodbye to traditional mailing lists and hello to a cost-effective and highly targeted approach to reach your audience.

What is EDDM?

Dvery Door Direct Mail – Retail™ (EDDM) is a revolutionary postal service that allows you to connect with your target audience by selecting specific neighborhoods or areas. Your printed materials are then delivered to every address in your chosen location by a Postal Service™ carrier while they deliver the day’s mail. No need to worry about names or addresses; EDDM simplifies the process for you.

Direct Reach Requirements

Using Direct Reach is straightforward and hassle-free.

• Send up to 5,000 mail pieces per day.
• Keep your mail piece weight to 3.3 ounces or less.
• Use Standard Mail® flats

Benefits:

• Key Benefits of Direct Reach: Direct Reach offers several advantages, including the elimination of the need for a postage permit, no requirement to print individual addresses as it uses an approved EDDM format, ample space for your message with flexible size options.

• 4 Helpful EDDM® Marketing Tips: To enhance your Direct Reach campaign, consider these tips. Firstly, create enticing promotions or offers that encourage quick responses. Secondly, invest in high-quality postcards with clear calls to action to capture attention. Thirdly, formulate a marketing plan with clear goals, launch dates, and targeted demographics while tracking performance for improvements. Lastly, utilize tracking methods such as custom landing pages, unique phone numbers, and exclusive offers to measure campaign success.

Direct mail marketing offers a range of advantages:

It consistently achieves high response rates, particularly when personalized. Recipients engage with physical mail, which is seen as tangible and personal. Direct mail is familiar, trustworthy, and builds connections with consumers. It allows for precise audience targeting, offers personalization options, and encourages creativity in marketing materials. It’s efficient to execute, cost-effective, trackable, and provides consistent fulfillment. Additionally, it complements digital marketing efforts, working synergistically to enhance overall performance..